THE NORTH FACE X ALTITUDE SPORTS - FUTURELIGHT LAUNCH
Switzerland, November 2018
The North Face invited us to spend 4 days in the heart of the Swiss Alps to test out their new revolutionary fabric “Futurelight”. Futurelight is set to be more waterproof and more breathable than the current industry leader Goretex ©. A dozen of The North Face’s top athletes were invited to guide us through an array of testing activities such as ice climbing, via ferrata, apline skiing and more.
The video features;
Jason Israel - Global Creative Director at TNF
Mathis Dumas - IFMGA Mountain Guide & TNF Athlete
Marion Haerty - Freeride World Champion 2019 & TNF Athlete

Mathis Dumas, TNF Athlete

Article Cover on page 44, “The Future is NOW”

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