SOUTH KOREA - BLACKYAK x ALTITUDE SPORTS
Alongside @altitudesports I spent one week in Seoul exploring how one of the most futuristic cities in the world has shaped Blackyak as a brand. With their recent entry in the North American market, Blackyak asked us to tell their story from the founder’s perspective. Blackyak is one of Asia’s leading outdoor brands. Steven Morie, Altitude Sport’s lead copy-writer joined me on this trip.